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ABOUT

ABOUT

Every brand has a story—I help you tell yours in a way that sticks.

 

I’m a copywriter and editor based in Orange County with over a decade of experience crafting compelling content for brands big and small—especially in the beauty, lifestyle, health & wellness and fashion spaces.

 

From bold brand voices to scroll-stopping captions, I bring ideas to life across digital and print. My work spans headlines, taglines, email marketing campaigns, product descriptions, packaging copy, social media storytelling and more. I lead projects from pitch to publish, blending creative strategy with execution that delivers.

 

What sets my work apart? I don’t just write—I shape stories that connect. I partner with clients to discover what makes them unique and translate that into copy that feels fresh, true and irresistible. In a world that never stops scrolling, I create content that makes people pause.

 

Looking for copy that clicks? Let’s collaborate.

 

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© 2025 by Erin Humphfres

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